Customer service mistakes in e-commerce: how to improve customer relations?
12.11.2024 r.
3 minutes reading
In this article, we will look in detail at the possibilities offered by the ShopGold platform. We will discuss both its key advantages and potential limitations. We will also focus on, why positioning on ShopGold can be a key element of an online shop's marketing strategy. In the following sections, we will also discuss how to start positioning your shop on ShopGold in order to compete effectively in the online marketplace.
In short
- What ShopGold offers: advantages and disadvantages
1.1 Advantages of ShopGold
1.2 Disadvantages of ShopGold
- Why use SEO?
- SEO on ShopGold
- How do I start positioning my shop?
- Summary
What ShopGold offers: advantages and disadvantages
ShopGold is a Polish e-commerce platform, developed by Kamelia-Net, which mainly targets medium-sized online shops. ShopGold offers numerous features to support online trading. However, like all software, it has its strengths and weaknesseswhich it is worth examining carefully before deciding on an e-commerce platform.
Advantages of ShopGold
1. One-off licence fee - The software is purchased through a one-off payment, with no subscriptions or sales commissions. This is particularly attractive to those looking for savings and stable costs.
2. Rich e-commerce functionality - Integrations with accounting and payment systems, a shipping cost calculator, abandoned basket recovery, various product variants, an advanced search engine and filters, as well as omnichannel options make ShopGold responsive to the diverse needs of retailers.
3. SEO friendliness - The platform allows URL editing, the creation of an automatic sitemap and the implementation of manual 301 redirects. In addition, it is responsive and optimised for mobile devices, which supports the shop's search engine visibility.
4. Access to brand development options on social media - The ability to integrate with social media, as well as a blogging option, so shops can publish content and increase audience engagement.
5. Integration with Allegro - It enables sales to be extended to the Allegro platform, which is an excellent solution for medium-sized shops that want to reach a wider customer base.
Disadvantages of ShopGold
1. Restrictions on SEO optimisation - Although ShopGold offers basic SEO features, full optimisation often requires advanced programming, which may incur additional costs.
2. Additional charges for technical support and SSL certificate - Technical support is only free for the first three months, after which a subscription is required. An SSL certificate is also an extra cost option.
3. No built-in hosting and no individual IP address - Users must provide their own hosting, which can be an additional challenge, especially for those without technical experience.
4. Scalability - ShopGold is ideal for medium-sized shops, but larger shops with more than 10,000 products may face performance and integration limitations. Additionally, the availability of modules and plug-ins is limited.
5. Restrictions on advanced personalisation - Despite a good base, implementing major changes to the CMS can be complex and require specialist support.
Why use SEO?
Shop positioning is currently one of the most effective ways to attract organic traffic and increase sales. Why? SEO helps increase your shop's visibility in search results, making it more accessible to those looking for specific products.
It is worth remembering that SEO is a long-term investment - Once achieved, search engine results can bring stable traffic for many months. SEO optimisation also has a positive impact on user experience (UX), which helps to build customer loyalty and increase conversions.
SEO on ShopGold
The ShopGold platform supports SEO activities through numerous features, such as the ability to edit URLs, implement an automatic sitemap, and configure 301 redirects. However, to realise the full potential of SEO, it is worth investing in a thorough analysis of key phrases and internal linking. Additionally Regularly publishing content on the blog helps build your shop's position in search results and increases its appeal to customers. This enables the shop to better respond to market needs and attract customers from different channels.
How do I start positioning my shop?
The first steps in positioning your shop on ShopGold should start with technical optimisation. The key points are:
- Key phrase analysis - Well-chosen keywords corresponding to the products are the basis of effective SEO.
- URL structure optimisation - With ShopGold, it is possible to give clear URLs, which promotes better indexation of the site.
- Creation of valuable content - Having a blog that publishes industry-related articles enriches the website with valuable keyword phrases.
- Improving page load speed - A website that is too slow is one of the key factors that lowers its position in search results.
- Mobile optimisation - Responsiveness is the cornerstone of good SEO, so care should be taken to ensure that the website displays correctly on mobile devices.
It is worth remembering to systematically analyse the results and adapt the content and structure of the shop to changing trends in SEO.
Summary
ShopGold is a robust tool for medium-sized online shops looking for a proven and affordable e-commerce solution. The platform offers numerous options to support trading and enable basic SEO optimisation. Despite some limitations, the right SEO measures, such as content optimisation, loading speeds and mobile adaptation, can significantly increase a shop's visibility and influence sales results.
