Squarespace review - Creating a shop 2024

Squarespace is a web development tool that enables users, even those without advanced technical knowledge, to easily design modern and aesthetically pleasing websites. The platform stands out for its minimalist page design, intuitive editors and a wide selection of templates. While Squarespace has gained recognition as a great solution for writers and has robust blogging features, it also offers e-commerce options. So is it worth creating an online shop on Squarespace?

What is Squarespace?

Squarespace operates on a subscription model, offering various pricing plans to suit personal and business needs. The platform integrates marketing, SEO, data analysis and e-commerce tools, making it a versatile tool for both personal website developers and business owners.

Basic information

Software type	SaaS
Country of origin	USA
Year of issue	2004

Review of key data - advantages and disadvantages

Price	❌ (PLN 114 - 204 per month)
Hosting included in the price	✅
Safety certificates	✅
Integration with payment systems	❌ ✅ (Stripe only)
Basket recovery	✅
Manual 301 redirections	✅
SSL certificate	✅
Implementation of promotions and discounts	✅
Mobile friendly	✅
Running a blog	✅
Sharing on social media	✅
Multilingualism	❌
Editing of URLs	✅
Making advanced technical changes	❌

The pros and cons of having a shop on Squarespace from an angle:

SEO

• Squarespace offers basic SEO features such as the ability to customise page titles, meta descriptions, headings and URLs.
• You can easily integrate your site with Google Search Console, allowing you to monitor SEO performance.
• An SSL certificate is built in, which increases security and has a positive effect on search engine rankings.
• Advanced SEO features may be limited.
• No support for popular SEO plug-ins such as Yoast.

Maintenance costs: 

Commerce (Basic) - £114 per month; Commerce (Advanced) - £204 per month.

Business scalability:

• Squarespace is simple to use, making it easy to manage your shop, even if you are just starting out.
• The ability to integrate with various marketing and analytical tools supports business development.
• Scaling a business can be hampered by a lack of advanced e-commerce features. As the business grows, the limitations of the platform may require migration to a more advanced e-commerce system.

Who is Squarespace for?

Shop up to 1000 products	✅
Shop up to 10 000 products	❌
Shop up to 100,000 products	❌
Shop 100,000 products and more	❌

Squarespace is a platform suitable for small online shops.

What makes Squarespace stand out from the rest?

Against its competitors, Squarespace stands out:

• The attractiveness of the templates

The platform offers a wide selection of elegant, minimalist templates that are designed with aesthetics and functionality in mind. The templates are tailored to suit different types of content, making it easy to create visually appealing sites.

• Intuitive editor

The interface of the Squarespace editor is very intuitive and user-friendly. With drag-and-drop functionality and easy navigation, users can quickly customise the look and layout of their site, even without advanced technical knowledge.

• High-level security

The platform provides a free SSL certificate for each site, which improves data security and has a positive impact on SEO. 

• Comprehensive support

Squarespace offers support to its users, including 24/7 email, telephone, Twitter, Facebook and chatbox support. In addition, users have access to an extensive knowledge base.

• Integration and marketing tools

The platform offers a wide range of marketing tools, integrations with Mailchimp, email marketing features, and analytics to help track and analyse website traffic. Additionally, Squarespace supports integrations with popular social media platforms, making it easy to promote content and products.

Examples of pages built on Squarespace

Before making a decision, it is worth seeing examples of sites built on Squarespace. This will give you a better idea of how the platform works and what features it offers. Here are a few selected implementations that may help you make your decision.

mai.art

thehatchinstitute.org

darrenbooth.com

Is Squarespace worth choosing: our opinion

Squarespace may be suitable for smaller online shopsthat value simplicity. However, such shops may face limitations due to advanced SEO, which affects the scalability of the business. The platform has gained recognition mainly among writers and its main purpose remains blogging. Shop development on Squarespace may be further hampered due to the low page loading speed. 

In addition, Squarespace does not offer multilingualism, which can be a significant problem for small shops planning to operate in foreign markets.

If you want to read more reviews and find out, Which platform is right for your business, check out the other articles:

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