Review of Selesto - Creating a shop 2024

AGATA MISTELSKA l E-COMMERCE l 05.07.2024 l 5 MIN

The article discusses the key features of the Selesto platform in detail, analysing its advantages and disadvantages. It also evaluates it in terms of SEO, maintenance costs and business scalability. In addition, the article presents examples of shops built on the platform and examines what makes Selesto stand out from the competition.

What is Selesto?

Selesto is a state-of-the-art e-commerce platform based on SPA (Single Page Application) technology, which enables websites to run quickly by reloading only the changing elements. With Selesto, you can quickly set up your online shop and benefit from a free 14-day trial.

Basic information

Software type	SaaS
Country of origin	Poland
Year of issue	2017
Access to source code	Partial

Overview of key data - advantages and disadvantages

Price	❌
Hosting included in the price	✅
Safety certificates	✅
Integration with accounting systems	✅
Own domain	✅
Sharing on social media	✅
Running a blog	✅
Integration with payment systems	✅
Implementation of promotions and discounts	✅
Possibility of selling virtual products	✅
Integration with Allegro	✅
Shipping cost calculator	✅
Basket recovery	✅
Differentiation of product variants	✅
Search and filtering	✅
Returns management	❌
Technical support	✅
SSL certificate	✅
Automatic sitemap	✅
Editable 404 page	❌
Simple and rapid restructuring of the structure	✅
Mobile friendly	✅
Internal search engine	✅
Editing of URLs	✅
Editing the robots file	✅
Making advanced technical changes	❌(limited)

The pros and cons of having a shop on Selesto from an angle:

SEO: Selesto offers advanced SEO tools that give you full control over the optimisation of your online shop. You can customise meta tags, titles, product descriptions and URLs, which increases the visibility of your website in search results. The platform also supports the optimisation of content in product categories and attributes, and provides analytical tools to monitor performance and keywords. Integration with popular SEO tools such as Yoast SEO and All in One SEO Pack provides additional optimisation capabilities for your shop.

Maintenance costs: The cost of using Selesto starts at 99 zloty per month for sales up to 5,000 zloty. The first month is always at the price of PLN 99 and subsequent months are adjusted individually depending on your sales. For sales between PLN 5,000 and PLN 25,000, the monthly cost is PLN 169 and for sales above PLN 25,000, the fee is PLN 289 per month. For large companies needing dedicated infrastructure and customised services, the cost of using Selesto increases to as much as PLN 2444 per month. You can also test Selesto for 14 days free of charge.

Business scalability: Selesto enables you to scale your e-commerce business with advanced SEO tools and with a flexible approach to pricing. You can easily optimise your site and the costs for small shops are low. However, for larger businesses, they increase significantly, which means that scaling the business involves much higher costs than at the beginning. 

Who is Selesto for?

Shop up to 1000 products	✅
Shop up to 10 000 products	✅
Shop up to 100,000 products	✅
Shop 100,000 products and more	✅

Selesto is designed for shops of all sizes.

What makes Selesto stand out from the rest?

• Multistore

Selesto offers modules that enable you to manage multiple online shops from one place thanks to the multistore function. The platform also supports dropshipping, which facilitates cooperation with suppliers and automation of the order process. An additional advantage is the ability to sell on Allegro, which increases the reach of e-commerce activities.

• Legal and marketing support

Selesto provides comprehensive user support, including legal and marketing assistance, free technical support and training on how to use the platform.

• Responsive Web Design (RWD)

Responsive Web Design (RWD) is an approach to building a web platform that ensures its smooth operation and high user experience on a variety of electronic devices, including mobile devices. With Responsive Web Design (RWD), the website automatically adapts to different device screen sizes, ensuring that it functions smoothly whether the user is using a computer, tablet or smartphone.

Examples of shops built on Selesto

Before you make a decision, it is worthwhile to have a look at the various online shops built on the Selesto platform.

Shop kulunove.co.uk

Shop kiecka.eu

ALLORA shop

Source: selesto.pl

Is Salesto worth choosing: our opinion

Selesto provides a simple and intuitive interface, which allows you to easily set up and manage your online shop without the need for technical expertise. The platform also offers a wide range of plug-ins and extensions for even more advanced SEO optimisation. However, it should be notedthat Selesto has limitations on its ability to edit the 404 page.  

A major advantage of the platform is the adaptation to mobile devices. In addition, it provides management of multiple online shops from one location and integration with Allegro. Legal, marketing and technical support is also available. The costs of using Selesto are flexible, depending on the needs and size of the business. 

The downsides of this platform are the limited number of ready-made templates and the need to maintain the shop on its own server. The cost of using the platform increases significantly as the shop grows, making scaling the business an expensive process.

If you want to compare Selesto with other platforms, you can also read our other articles:

Read the article: Review of eStore (Click Shop) - Creation of a 2024 shop

Read the article: Review of KQS.store - Creation of a shop 2024

Read the article: Review of Wix - Creating a shop 2024