3 minutes reading
AGATA MISTELSKA l E-COMMERCE l 01.07.2024 l 5 MIN
In a nutshell:
- 1.1 Background information
- 1.2 Overview of key data - advantages and disadvantages
- 1.3 Who is Wix for?
- 1.4 What sets Wix apart from the rest?
In this article, we will explore the pros and cons of the Wix wizard to help you choose an e-commerce platform. We will discuss the key features, availability, pricing and integration possibilities with other tools. We will discover whether this platform stands out from other e-commerce solutions, what benefits it offers and what potential limitations you may notice.
What is Wix?
Wix is a shop and website creation platform that allows sites to be created both manually and using artificial intelligence. The wizard offers a rich selection of features and numerous templates.
Basic information
| Software | Commercial |
| Country of origin | Israel |
| Year of issue | 2006 |
| Access to source code | Not |
Overview of key data - advantages and disadvantages
| Price | ❌(it is free to create websites, but not online shops) |
| Hosting included in the price | ✅ |
| Security | ✅ |
| Integration with accounting systems | ✅ |
| Sharing on social media | ✅ |
| Running a blog | ✅ |
| Implementation of change | ❌(hampered) |
| Integration with payment systems | ✅ |
| Integration with Allegro | ✅ |
| Implementation of promotions and discounts | ✅ |
| Possibility of selling virtual products | ✅ |
| Shipping cost calculator | ✅ |
| Differentiation of product variants | ✅ |
| Search and filtering | ✅ |
| Returns management | ✅ |
| Technical support | ✅ |
| SSL certificate | ✅ |
| Automatic sitemap | ❌ |
| Mobile friendly | ✅ |
| Editing of URLs | ✅ |
| Making advanced technical changes | ❌ |
The pros and cons of having a shop on Wix from an angle:
SEO: Wix is SEO-optimised, pages are rendered server-side and files are automatically compressed to speed up site performance. The platform allows you to easily edit URLs, generate a sitemap, add meta tags, structural data, redirects and edit the robots.txt file.
Maintenance costs: Creating a shop on the Wix platform is only possible in paid packages. The available offers are: Business Elite: £680/month; Business: £136/month; Core: £88/month; Light: £44/month.
Business scalability: The scalability of a business on Wix is limited, as the platform may have some limits in terms of advanced features and flexibility compared to more robust e-commerce solutions. The inability to create customised shops can also adversely affect customer acquisition and retention.
Who is Wix for?
| Shop up to 1000 products | ✅ |
| Shop up to 10 000 products | ❌ |
| Shop up to 100,000 products | ❌ |
| Shop 100,000 products and more | ❌ |
Wix is a platform especially dedicated to small online shops.
What sets Wix apart from the rest?
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- International business
Wix allows the shop to be translated into more than 90 languages by creating local subdomains.
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- One year for free
When selecting one of the plans, Wix offers the server, updates and domain for free for the first year of subscription.
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- AI generator
Wix has a feature that uses artificial intelligence to generate web pages, text and images. With this technology, users can quickly and easily create website content and graphics tailored to their needs and preferences, without the need for advanced technical knowledge.
Examples of shops built on Wix
Below you will find examples of online shops created using the Wix platform.
Izzy Wheels shop
Ulster Studios shop
Hilary O'Leary's shop
Source: visible.com/blog/view-platform-cms
Is Wix worth choosing: our opinion
Wix is a good platform for small online shops offering basic optimisation for SEO, easy editing and AI features for content generation. For entrepreneurs looking for an easy-to-use tool with extensive website creation capabilities, Wix may be the right choice. The hundreds of templates available on the platform provide more room for manoeuvre when it comes to website design. Wix also offers a simple and intuitive panel, the ability to add elements by drag and drop and file storage on the server.
However, the limitations that Wix has in terms of business scalability and adapting to larger shops can be a disadvantage for more advanced needs. The basic website designs on the Wix platform are not responsive which is a major drawback. In addition, many important features are only available on the paid versions, including connection to Google Analytics, site chat, cross-platform sales, sales on social media channels and automatic discounts.
If you want to compare Wix with other platforms you can read our other articles:
Read the article: Review of osCommerce - Creating a 2024 shop
Read the article: Review of PrestaShop - Creating a 2024 shop
Read the article: Review of Shopify - Creating a 2024 shop
