Review of Shopware - Creating a shop 2024

AGATA MISTELSKA l E-COMMERCE l 17.06.2024 l 5 MIN

Is it worth investing in a Shopware-based shop? In this article, we take a look at the main features and functionalities of this platform to help you understand why Shopware stands out from other e-commerce solutions and the benefits it can bring to your business.

What is Shopware?

Shopware is a German platform that stands out in the e-commerce market thanks to its flexibility, scalability and extensive range of features. It offers entrepreneurs advanced tools for building and managing online shops. The Shopware platform is continuously developed and adapted to changing needs. Because of its innovative features, Shopware attracts the attention of entrepreneurs who are looking for an advanced solution to run their online shop.

Basic information

Software type	Open-Source
Country of origin	Germany
Year of issue	2000
Access to source code	Yes

Overview of key data - advantages and disadvantages

Price	✅ (the platform is available in free and paid versions)
Individual IP address	✅
Hosting included in the price	✅
Safety certificates	✅
integration with accounting systems	✅
Own domain.	❌(not included)
Omnichannel functions	✅
Sharing on social media	✅
Running a blog	✅
Implementation of change	✅ (possibility to make changes yourself)
Integration with payment systems	✅
Implementation of promotions and discounts	✅
Possibility of selling virtual products	✅
Integration with Allegro	✅
Shipping cost calculator	✅
Basket recovery	✅
Differentiation of product variants	✅
Search and filtering	✅
Returns management	✅
Technical support	❌
SSL certificate	✅
Automatic sitemap	✅
Editable 404 page	✅
Manual 301 redirections	✅
Ability to work on page speed in the CMS panel	✅
Simple and rapid restructuring of the structure	✅
Mobile friendly	✅
Editing of URLs	✅
Making advanced technical changes	✅

The pros and cons of having a shop on Shopware in terms of:

SEO: Shopware provides a variety of SEO optimisation tools, such as modifying meta titles, meta descriptions, URLs, site maps and internal linking. However, this platform may prove limited in more advanced SEO strategies.

Maintenance costs: Although the use of the platform is free, any custom solutions require an additional fee. In addition, it is necessary to pay for a domain name. Furthermore, the shop charges a commission on each sale.

Business scalability: Shopware offers the possibility to sell an unlimited number of products, allowing entrepreneurs to flexibly develop their online shop without restrictions on the number of products offered. With its flexible architecture and advanced features, Shopware makes it easy to adapt its online shops to changing market needs and requirements. The platform is able to support both small online shops and large businesses, offering scalable solutions that allow the business to grow seamlessly as it grows. 

Who is Shopware for?

Shop up to 1000 products	✅❌
Shop up to 10 000 products	✅❌
Shop up to 100,000 products	✅
Shop 100,000 products and more	✅

Shopware is a versatile platform for building online shops, but is primarily dedicated to large companies.

What sets Shopware apart from the rest?

- Multi-channel sales

Shopware enables both B2C and B2B sales. No matter where you acquire customers, the platform offers solutions that make it easy to serve both segments. Thus, whether your business operates locally or internationally, Shopware allows you to manage your sales effectively.

- Shop in the cloud or on a local drive

Shopware allows you to build an e-commerce shop either in the cloud or on a local drive. You can choose which solution fits your needs better. A cloud-based shop is convenient because you don't have to worry about buying hosting. 

- Clear interface

Shopware's interface has been designed with users' convenience in mind, allowing them to easily find what they need. The editor is intuitive and only shows the elements that are customised during the modification. The rest is hidden, making the editing process transparent and efficient. This allows users to focus on customising specific aspects of their shop without unnecessary distractions. Shopware also allows products to be sorted by various criteria, such as colour, size, rating, price, shipping costs, etc. This makes it easier for customers to find the products they are interested in without having to browse through the entire catalogue.

Examples of shops built on Shopware

Before making a decision, it is worth reviewing sample shops built on the Shopware platform to see how you can customise the look and functionality of your shop.

Yope shop

Teaverso shop

Husse shop

Source: www.shopware.com

Is it worth choosing Shopware: Our opinion

Shopware is a platform that enables entrepreneurs to grow their online business in a flexible and scalable way. With unlimited products, personalisation tools and advanced marketing features, Shopware provides a solid foundation for building an online shop. Whether you operate on a local drive or in the cloud, Shopware allows you to manage your sales and grow your business effectively.

It also has several features that may limit your business. Although Shopware is growing in popularity, its roots are in Germany and it is there that it is the leading shop system for e-commerce sellers.

Compared to other available tools, Shopware has fewer plug-ins available and higher maintenance costs. When choosing this platform, it is advisable to define your goals for your shop and your target group.

If you want to compare Shopware with other platforms, you can also read our other articles:

Read the article: Comarch review - Creating a shop 2024

Read the article: Review of Sote - Creating a shop 2024

Read the article: Review of WooCommerce - Creating a 2024 shop