Who is our customer?
Gaius-Lex is a thriving Artificial Intelligence-based Technology Startup that is growing strongly in the technology industry. The app aims to reduce the repetitive work of legal professionals to a minimum.
Customer problem
The client needed to build a Landing Page to direct potential customers interested in the service. The client's problem was the low transparency of the price list and a poorly designed template page that said nothing about the Gaius-Lex solution, leaving too many questions for customers, who left and mostly did not return because they lacked confidence in the solution. Sales of this start-up were nil despite the fact that the market acknowledged the value of their solution.
The solution introduced
Initially, we conducted research on the current customer group to check the list of questions they asked when talking to company representatives and what they mainly looked at when making a purchase decision.
This enabled us to prepare a suitable graphic design for the website and to prepare the content in such a way that it responded to the customer's needs and guided the customer through the previously researched purchasing process, easily leading him or her to purchase a subscription or to speak to a sales representative, who then took over the customer service and led to a sale.
See what such a project might look like in your company
During the consultation, we will ask you about the situation in the company and tell you whether we are able to meet current targets.
I order a telephone consultation
Result
The client gained 50 subscribers during the first month of operation, thus securing a 5-figure mrr (recurring profit) and was able to focus more confidently on acquiring new customers and developing the application.
Summary
It was only by properly researching our target group and communicating appropriately that we were able to achieve such a result, understanding your audience is key to sales.
What was included in the service?
- Content design
- Graphic design preparation
- Page coding
- Integration of the website with the user's application
- Sales automation (leads to customer CRM)
- Connecting Facebook Pixel
- Plugging in Google Analytics
- Tiktok Pixel connection
Lead time
4 Working days + study 3 working days.
