3 minutes reading
AGATA MISTELSKA l E-COMMERCE l 20.06.2024 l 5 MIN
In a nutshell:
- 1.1 Background information
- 1.2 Overview of key data - advantages and disadvantages
- 1.3 Who is Shopify for?
- 1.4 What sets Shopify apart from the rest?
With the growing interest in e-commerce, more and more platforms for creating online shops are emerging. One of these platforms is Shopify, which we will analyse in detail in this article. We will present its advantages and disadvantages to help you assess whether Shopify is the right choice for your business.
What is Shopify?
Shopify is a platform that offers the creation of both template-based and dedicated online shops in a SaaS model. It offers an end-to-end e-commerce solution, providing ready-made online shops and an open API. It is recognised as a leader among shop platforms and is currently used by more than one million users worldwide.
Basic information
| Software type | SaaS |
| Country of origin | Canada |
| Year of issue | 2006 |
| Access to source code | Partially |
Review of key data - advantages and disadvantages
| Price | ❌($24 - $2,300 per month) |
| Individual IP address | ✅ |
| Hosting included in the price | ✅ |
| Security | ✅ |
| integration with accounting systems | ✅ |
| Omnichannel functions | ✅ |
| Sharing on social media | ✅ |
| Running a blog | ✅ |
| Implementation of change | ❌ (partly) |
| Integration with payment systems | ✅ |
| Implementation of promotions and discounts | ✅ |
| Possibility of selling virtual products | ✅ |
| Integration with Allegro | ✅ |
| Shipping cost calculator | ✅ |
| Basket recovery | ✅ |
| Differentiation of product variants | ✅ |
| Search and filtering | ✅ |
| Returns management | ❌ (via paid app) |
| Technical support | ✅ |
| SSL certificate | ✅ |
| Automatic sitemap | ✅ |
| Editable 404 page | ✅ |
| Manual 301 redirections | ❌ |
| Ability to work on page speed in the CMS panel |
❌ (partly) |
| Simple and rapid restructuring of the structure | ❌ |
| Mobile friendly | ✅ |
| Editing of URLs | ❌ (limited) |
| Making advanced technical changes | ✅ |
The pros and cons of having a shop on Shopify in terms of:
SEO: Shopify offers basic SEO options. Unfortunately, we do not have the option to edit URLs.
Maintenance costs: The price range for Shopify packages starts at $24. There are four packages in total, the most expensive of which costs $2,300 per month.
Business scalability: As the shop is recommended to smaller shops, it may not meet the expectations associated with their growth.
Who is Shopify for?
| Shop up to 1000 products | ✅ |
| Shop up to 10 000 products | ✅ |
| Shop up to 100,000 products | ❌ |
| Shop 100,000 products and more | ❌ |
Shopify is dedicated to small and medium-sized online shops.
What sets Shopify apart from the rest?
- 24/7 technical support
Technical support available 24 hours a day, seven days a week. Shopify offers: a 24/7 phone helpline, 24/7 support via chat, email support, contact via Shopify's social media platforms and a Help Centre where you can find solutions to common problems and numerous tips.
- Shopify app shop
In the Shopify app shop, both shop owners and developers can find valuable extensions to the Shopify platform. This shop offers access to more than 1,200 plugins and apps.
- Convenient API connection
Each theme comes with a predefined configuration. Most themes allow you to edit, add and move content according to your preferences using the built-in content management system (CMS).
Examples of shops built on Shopify
Before making a decision, it is worth reviewing sample shops built on the Shopify platform to see how you can customise the look and functionality of your shop.
Bizuu shop
Shop ePlafoniera
Source: brandactive.pl/polskie-sklepy-na-shopify-10-inspiracy
Is it worth choosing Shopify: Our opinion
Shopify is a good choice for start-up shops. The platform is recommended for small and medium-sized online shops. It has a few disadvantages that involve implementing changes. Partly we can implement them ourselves, but some of them have to be done by a programmer or additional applications can be used. There are limitations in SEO, the problem occurs, among others, in the editing of URLs or manual 301 redirects. Before choosing the Shopify platform, consider the prospect of your business and its needs in terms of SEO.
If you want to compare Shopify with other platforms, you can also read our other articles:
Read the article: Review of OpenCart - Creating a 2024 shop
Read the article: Review of Sote - Creating a shop 2024
Read the article: Review of WooCommerce - Creating a 2024 shop
