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Ads on Google - How to do them well in 2024?

Advertising on Google Ads is one of the most effective tools for promoting an online business. In 2024, Google has introduced several changes that can affect the effectiveness of campaignsi. In this article we will take you through the steps to create an effective campaign from zero. 

1. Creating a Google Ads account

When starting out on Google Ads, you must first set up an account with Google Ads. Here's how to do it:

  1. Go to Google.com i wyszukaj “Google Ads”.
  2. Kliknij w odpowiedni link, a następnie wybierz opcję “Zaloguj się” lub “Rozpocznij teraz”. Jeśli nie masz konta Google, użyj swojego konta Gmail do rejestracji.
  3. You will be redirected to fill in basic information about your company. If you are not in business, you can enter your details as an individual.
  4. Next, complete the required payment details - these are necessary to launch the campaign.

2. First campaign in the new Google Ads interface

Google is constantly updating its interface, and in 2024 it introduced a new, simplified look. Here's how you can set up your first campaign quickly and efficiently:

  1. Selecting a campaign target: You have several targets to choose from, such as sales, lead generation, website traffic or brand awareness. If you are a beginner, it is best to choose a campaign without using the goal prompts - this gives you more flexibility.
  2. Search network campaign: This is the most popular form of advertising that displays in Google's search results. For example, if you want to increase the number of visits to your website, choose the right target and tailor your campaign for site visits.

3. keyword selection

Keywords are the cornerstone of any successful campaign. You can use free tools such as Google Trends, to see which phrases are popular in your industry.

Types of keyword matching:

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4. Budget optimisation

In Google Ads, you can control your ad spend by setting a daily budget and a maximum cost per click (CPC). It is advisable to set a small budget at the beginning, e.g. PLN 20-30 per day. Observe how the campaign performs for the first two to three weeks and then adjust the rates based on the results.

Remember, that costs per click vary depending on competition, industry and location. For this reason, it is worth monitoring your campaign regularly and reacting to changes.

5. campaign settings

When setting up a campaign, you have the option to select various parameters:

6. Creation of advertising text

The content of your ad is of paramount importance, so make sure it is catchy and appropriately tailored to your key phrases. Google allows you to add several different headlines and descriptions, which will be tested for effectiveness.

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7. advertising extensions

Google Ads offers several useful extensions that can increase the visibility and appeal of your ad:

8 Monitoring and optimisation of campaigns

Once a Google Ads campaign is launched, the algorithms will test its effectiveness and learn how best to reach your audience. For the first few days, the ad will go through a learning phase, so initial results may vary.

After a few days, start monitoring the statistics, checking the number of clicks, cost per click (CPC) and conversion rate. Based on this data, you will be able to adjust the campaign by increasing or decreasing the rates and modifying the keywords.

Summary

Google Ads 2024 offers extensive promotional opportunities. Effective advertising is a process that requires careful planning, monitoring and regular optimisation. A well-configured campaign will allow you to achieve great results, attracting valuable customers to your website.

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