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Shopify shop positioning

With the rapid growth of e-commerce, many entrepreneurs are choosing Shopify as the platform to run their online shop. The following article will help you understand why Shopify is a popular choice, its advantages and disadvantages, and how to effectively position your shop on this platform.

In a nutshell:

  1. What Shopify offers: advantages and disadvantages

    1.1 Advantages of Shopify

    1.2 Disadvantages of Shopify

  1. Why use SEO?
  2. Shopify shop positioning
  3. How do I start positioning my shop?
  4. Summary

What Shopify offers: advantages and disadvantages

Shopify is a SaaS (Software as a Service) e-commerce platform for creating and running online shops. Users can benefit from ready-made templates, technical support and an extensive app shop. However, it is worth noting certain limitations that may affect the development of the shop.

Advantages of Shopify

Shopify offers hosting included in the price, an SSL certificate and an automatic sitemap, making it easy to get your shop up and running and providing basic security.

Technical support available by phone, chat and email 24 hours a day.

Shopify provides more than 1,200 plug-ins and extensions to expand the shop's features.

Ability to sell on multiple channels, such as social media and Allegro.

Shopify supports integrations with popular tools, making it easy to manage orders and accounting.

Shops on Shopify are responsive, which has a positive impact on the experience of users using mobile devices.

Do you want to increase sales?

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Disadvantages Shopify

Prices start at $24 per month and, depending on the package chosen, can be as high as $2,300.

Shopify offers basic SEO options, but limitations related to URL editing and the lack of manual 301 redirects can negatively impact the shop's SEO.

The platform is recommended rather for small and medium-sized shops. For larger businesses it may not be sufficient.

Many changes require the intervention of a programmer or the use of paid applications.

If you are interested in the Shopify platform and want to learn more about its capabilities, read our article:

Why use SEO?

SEO (Search Engine Optimisation) is a key element of any online shop's marketing strategy, including shops on Shopify. The benefits of SEO include:

Commission an SEO audit

Shopify shop positioning

Shopify offers basic SEO tools, but there are some limitations that can hinder the optimisation process. Here are some key elements to look out for when positioning your shop on this platform:

How do I start positioning my shop?

Summary

Shopify is a robust e-commerce platform, particularly recommended for small and medium-sized businesses. It offers ease of use, technical support and the ability to integrate with various systems. Nevertheless, it has its limitations, especially in terms of advanced SEO features and scalability for larger companies.

Would you like to have better sales results? Do you dream of dynamic growth for your business? Choose SEO!

Implementing SEO improves a shop's position in search results, which increases organic traffic and attracts more customers. Benefits include increased visits, better brand reputation and higher sales. Investing in SEO is an effective way to increase visibility without high advertising costs.

Do you need positioning?

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