Customer service mistakes in e-commerce: how to improve customer relations?
12.11.2024 r.
3 minutes reading
The Selesto platform stands out not only for its modern approach to online sales, but also for its SEO support tools, which makes it an attractive option for e-commerce owners. Let's discuss how you can effectively position your shop on this platform and whether it is really worth investing in SEO.
In a nutshell:
- What Selesto offers: advantages and disadvantages
1.1 Advantages of Selesto
1.2 Disadvantages of Selesto
- Why use SEO?
- SEO on Selesto
- Summary
What Selesto offers: advantages and disadvantages
Selesto is a state-of-the-art e-commerce platform that is growing in popularity due to its flexibility and support for businesses of all sizes. The platform is based on technology SPA (Single Page Application), which enables web pages to load quickly. Let's find out what the main advantages and disadvantages of this platform are.
Advantages of Selesto
- Speed of action: Thanks to SPA technology, Selesto ensures that the shop runs smoothly by reloading only those elements that change, which has a positive impact on users and their experience.
- Integrations with popular systems: Selesto allows easy integration with accounting, payment and Allegro systems. This is a great solution for shop owners who want to sell products on different platforms.
- Management of promotions and discounts: With advanced marketing tools, promotions can be implemented quickly and discounts can be managed.
- Mobile friendly: Selesto automatically adapts the look of the shop to different devices - from computers to smartphones.
Disadvantages of Selesto
- The cost of scaling the business: Although the initial costs for small shops are relatively low, as the business grows the costs increase significantly. Shops with high sales can pay up to £244 per month.
- Editing restrictions: Lack of full access to the source code and limited editing capabilities, e.g. robots.txt file.
- Lack of a full returns service: Returns management is not fully supported by Selesto, which can be a problem for shops with a high volume of transactions.
If you are interested in the Selesto platform and want to learn more about its possibilities, read our article:
"Review of Selesto - Setting up shop 2024".
Why use SEO?
SEO (Search Engine Optimisation) is the basis for e-commerce success. With the right website optimisation, your shop can gain better visibility in search results, which translates into more traffic and higher profits.
Investing in SEO allows:
- Increase organic traffic to the site, which reduces customer acquisition costs.
- Maintain long-term visibility and competitiveness in search engines such as Google.
- Build trust in the brand, as a well-optimised website is better rated by users and search engines.
SEO on Selesto
Selesto offers a variety of SEO optimisation tools, such as:
- Editing meta tags and URLs: Fully customisable meta tags (titles, descriptions) and customisable URLs to meet SEO requirements.
- Content optimisation: Selesto allows you to optimise content in product categories and attributes, which supports search engine visibility.
- Analytical tools: The platform provides tools for monitoring SEO performance and keyword tracking, making it easier to control and improve SEO strategies.
- Integration with popular SEO tools: Selesto supports integrations with tools such as Yoast SEO i All in One SEO Pack, which provides additional opportunities for site optimisation.
Selesto also offers automatic sitemap and service SSL certificatewhich supports the shop's visibility in search engines.
Summary
Selesto is a platform that can be a good choice for both small and larger shops thanks to its SEO features and integration flexibility. However, rising costs as the business grows and some technical limitations may require a considered strategy in the long term.
Investing in SEO on the Selesto platform is an excellent decision for those who want to build a long-term online presence, increase sales and minimise customer acquisition costs. If you dream of high positions in Google, SEO optimisation is the first step to success.
If you wish to commission SEO audit of your shop, do it today and start operating more efficiently!
