3 minutes reading
In a nutshell:
- What does PrestaShop offer?
1.1 Advantages of PrestaShop
1.2 Disadvantages of PrestaShop
- Why use SEO?
- Positioning of shops on PrestaShop
- How do I start positioning my shop?
- Summary
PrestaShop is one of the most popular e-commerce platforms in the world. It allows the creation of a variety of online shops and its source code is available for free. How does PrestaShop perform in terms of SEO? In this article, we will analyse the SEO possibilities of shops based on this platform.
What does PrestaShop offer?
PrestaShop is an open source e-commerce platform originating from France and released in 2007. Since then, it has become very popular, serving more than 300,000 shops worldwide. With free access to the source code, developers can customise and develop the platform's functionalities, making it a flexible tool for creating online shops.
Advantages of PrestaShop
PrestaShop has a number of advantages that make it an attractive platform for medium to large online shops:R
Multilingualism and multicurrency: Enables the shop to operate in different languages and accept payments in multiple currencies, which is crucial when operating in international markets.
- Availability: The platform offers more than 600 features and extensions and access to thousands of pre-built templates, allowing you to tailor your shop to your specific needs.
- Integrations: PrestaShop allows integration with accounting systems, payments, Allegro and offers omnichannel features, making it easy to manage both online and offline sales.
- Performance: The platform provides advanced tools to manage promotions, discounts, product variants and the recovery of abandoned baskets.
- Costs: The installation of PrestaShop itself is free, although many features require paid modules.
Disadvantages of PrestaShop
Despite its many advantages, PrestaShop also has its drawbacks:
- Maintenance costs: Although installation is free, maintenance costs may increase due to the need to purchase paid modules and additional services such as hosting or technical support.
- Scalability: As the shop grows, performance issues may arise, especially with a large number of products and orders, requiring additional investment in infrastructure.
- Lack of some functions: A clean PrestaShop installation, for example, does not offer a blog module, which can be a limitation for companies wishing to develop content marketing. Additionally, editing of H1 headers is limited without changing the page name in the menu.
Check out the possibilities of PrestaShop
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Why use SEO?
SEO is an essential part of any online business. Failure to optimise properly can lead to lost customers and hinder growth. According to the study, as many as 90% e-commerce companies fail within 120 days of launch. In such a competitive environment, a well-planned SEO strategy is crucial to attracting and retaining customers.
Google dominates the search engine market with an impressive 85,53% global share. This highlights the importance of adapting your SEO strategy to this search engine's algorithms to ensure high visibility for your website.
In addition, 49% companies consider organic search to be the most effective way to get a return on marketing investment. This indicates that dedicating funds to SEO translates into real benefits, such as more visitors and better sales results.
In addition, as much as 68% of online interaction starts with a web search, which highlights how key it is to appear in search engine results to attract potential customers.
Positioning of shops on PrestaShop
PrestaShop offers a solid foundation for SEO optimisation with features such as URL editing, manual 301 redirects, automatic sitemap and the ability to make advanced technical changes. However, in order to fully exploit the SEO potential, it is often necessary to install additional plugins or modify the code, which may incur additional costs.
How do I start positioning my shop?
To effectively start positioning your online shop on PrestaShop, you need to go through a few key stages:
- SEO audit and competition analysis
Conducting an SEO audit and analysis of competitor activities will help identify strengths and weaknesses and develop an effective optimisation strategy.
- Selection of keywords
Careful analysis of keywords, including long tail phrases, will allow phrases to be matched to the offer and user intent.
- Content optimisation
Update product descriptions regularly and use relevant keywords. Content should be well-written and tailored to users' needs.
- Technical optimisation
Ensure that the website is responsive, loads quickly and has an SSL certificate. The technical aspects of SEO are key to improving site performance.
- Creation of valuable content
Regularly publishing unique content that supports the brand image and provides value to users is essential to maintaining a high search engine ranking.
- Link building
Work on gaining internal and external links. External links increase the authority of a page, while internal linking makes it easier for search engine robots to index it.
- Cooperation with an SEO agency
Consulting with an experienced SEO agency can speed up and streamline the SEO process, offering expertise and a strategy tailored to the specific industry and chosen e-commerce platform.
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Summary
PrestaShop is a well-respected e-commerce platform that offers many possibilities for online shops. It is ideal for medium and large shops that are looking for flexible and powerful solutions. PrestaShop installation is free of charge, but there may be additional costs for paid modules, hosting and maintenance. Larger shops may also need additional investment to ensure adequate capacity.
SEO positioning is an essential element for anyone who wants to improve the online visibility of their shop. Well-conducted SEO can significantly increase website traffic, reach a wider range of potential customers and improve sales performance. Key aspects of successful SEO include both technical optimisation of the website and a well-planned content marketing strategy and link building. SEO optimisation increases the chances of high rankings in search results, which leads to more visitors and potential customers, and thus to the success of the online shop.
