How do I prepare a product sheet step by step?

Preparing an effective product card is one of the most important tasks of any e-commerce site. A well-written product card not only attracts the attention of customers, but also influences their purchasing decisions and, as a result, increases conversions. In this article, we will show you step-by-step how to create a product card that is both informative and attractive to the user.

How to prepare a product card step by step

1. Understand who you are talking to - target group analysis

Before you start writing a product charter, you need to know who will read it. A proper analysis of your target audience allows you to tailor your language, style and sales arguments to your customers' needs and expectations. Think about what problems and needs your audience has, what product features they pay particular attention to and what might convince them to buy.

Sample questions:

• Who are your customers? (age, gender, interests, professional status)
• What values are they looking for in a product? (quality, price, functionality, style)
• What problems does your product have to solve?

2. Choose a suitable product title

The title is the first element a customer sees, so it needs to be short, concise and contain key information about the product. It should clearly state what you offer and include keywords that customers may search for.

Example: Instead of "Black backpack", it would be better to write "Black 40L hiking backpack - waterproof, lightweight, with bottle pockets".

3. Create an attractive product description

A product description is your chance to capture the customer's interest and convince them that your product is what they need. An effective description should:

• Include key information about the product's features and benefits.
• Respond to questions and concerns the client may have.
• Highlight the features that make your product stand out from the competition.

Description structure:

• First paragraph: Brief summary of the product. Focus on the key features and the main benefit it brings to the user.
• Central part: Rozwiń cechy produktu, ale zamiast suchej wyliczanki, pokaż, jak każda z nich wpływa na użytkowanie. Zamiast pisać “produkt wykonany z wytrzymałego materiału”, opisz, że “dzięki wytrzymałemu materiałowi, plecak wytrzyma nawet najbardziej wymagające warunki górskie”.
• Completion: Emphasise why your product is unique, encourage action (CTA), e.g. "Order now and enjoy a reliable backpack for every trip!".

Important: Avoid overly technical language if your customers are not experts in your field. Write clearly and accessibly.

4. Add professional photos

The quality of photographs has a huge impact on the perception of a product. Good photos can determine whether a customer decides to make a purchase. Ensure that the photos:

• They were of high quality and professionally executed.
• They presented the product from different angles.
• They showed details that might be of interest to buyers (e.g. material texture, functional details).
• If possible, add images in context, such as a product used by someone in a real-life setting.

5. write technical specifications

Many people look for detailed technical data in product sheets, so it is worth ensuring that this information is available in a clear, easy-to-read format. You can create a table with the specifications to include things such as:

• Dimensions
• Materials
• Weight
• Power supply (if applicable)
• Additional features

Example for the backpacker:

Feature	Description
Capacity	40 l
Material	Water-repellent polyester
Dimension	50 cm x 30 cm x 20 cm
Weight	0.9 kg

6. Allow people to leave feedback

Reviews from other customers play a key role in building trust in a product. Research shows that customers often look at reviews before they decide to make a purchase. If you have the opportunity, add a section with user reviews or at least quotes from the most important reviews.

It is also worth promoting products through the opinions of experts or influencers who can influence your target audience.

7. highlight the most important information

The price must be visible, clearly highlighted on the page. It is important not to hide the price or obscure it with additional information. It is also worth mentioning additional payment options, such as instalments or free delivery, which can attract customers looking for flexible solutions.

8. Encourage action

Each product card should contain a clear CTA (Call to Action) button to guide the user to the next step - i.e. adding the product to the cart. Such a button should be clearly visible and its content should be clear, e.g. "Add to cart", "Buy now" or "Order today with discount".

9. include additional information - FAQ, instructions, return policy

To address any doubts potential customers may have, it is a good idea to add a FAQ (Frequently Asked Questions) section or include links to user manuals, product guides or return policies. This gives a sense of complete transparency and makes it easier for users to make a decision.

10. Apply SEO

The final step is to optimise the product card for SEO, which will increase the visibility of your shop in search results. Key elements include:

• Use of relevant keywords in the title, description and specification.
• Image optimisation (file name, alternative description).
• Ensure content is unique - don't copy product descriptions from manufacturers or competitors.

Summary

Creating an effective product charter requires a well thought-out strategy. The key steps are:

• Understanding the audience,
• Creating a clear and compelling title,
• Ensuring high quality images,
• Addition of technical specifications,
• Enabling customers to leave feedback
• Content optimisation for SEO.

Ensure your product sheet is clear, compelling and full of information to help customers make a decision. Try to create the kind of card you yourself would like to encounter when shopping online - then you have the chance to increase not only interest but also sales!