For those considering a career as a freelancer, the question of the need for a personal website often comes up as one of the key ones. Many ponder the best way to showcase their work and consider the effectiveness of investing in a personal website in terms of potential returns. Often, instead of focusing on building their own brand, they prefer to look for assignments on popular freelance platforms.
So, what are the main advantages of having your own website for a freelancer and how can it be used?
- A central location for the portfolio - Your website can serve as a central place where you showcase your past work. This not only makes it easier for potential clients to assess your skills, but also increases your credibility as a professional.
- Building a personal brand - Having your own website gives you control over how you are perceived online. You can use it to build a personal brand that sets you apart from the competition and helps attract clients looking for specialists in your field.
- Enhanced functionalities - Unlike a profile on a freelance platform, your own website gives you the opportunity to use advanced features such as contact forms, a blog, a portfolio or a booking system. This, in turn, can translate into better work organisation and greater efficiency.
The decision to set up a website may seem daunting at first for freelancers, but the sooner they invest in their online presence, the sooner they will start to reap the benefits of growing recognition and interest in their services.
The website offers:
- Information - Being visible and accessible online is essential. Your website allows potential customers to learn about your services and projects. The Gemius report confirms that the internet is a key source in finding information about services and products for many users.
- Promotion - With your own website, your services are available to potential customers 24 hours a day. This enables you to reach a wider audience and offer your services without time or geographical restrictions.
- Brand creation - A professional website strengthens your personal brand, building trust and recognition. It's also a chance to show off your best side and attract the attention of your customers.
- Customer contact - A website is the ideal place to share contact information and details of your offer. This makes it easier to build lasting relationships with clients.
- Saving time - Automated website features, such as contact forms and a booking system, can save you time, which you can spend developing your skills and seeking new business.
It is definitely worth investing in a professional website, which will not only attract clients but also enable you to manage your freelancing effectively. Ofer
includes a comprehensive website development service tailored to the freelancer's individual needs, including assistance with domain selection, responsive design and SEO and online marketing support.
If you're ready to talk about creating your website, I invite you to get in touch. Together, we can build a strong online presence that will help you grow your freelance career.
3 minutes reading
