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With the rapid growth of e-commerce, many entrepreneurs are choosing Shopify as the platform to run their online shop. The following article will help you understand why Shopify is a popular choice, its advantages and disadvantages, and how to effectively position your shop on this platform.
In a nutshell:
- What Shopify offers: advantages and disadvantages
1.1 Advantages of Shopify
1.2 Disadvantages of Shopify
- Why use SEO?
- Shopify shop positioning
- How do I start positioning my shop?
- Summary
What Shopify offers: advantages and disadvantages
Shopify is a SaaS (Software as a Service) e-commerce platform for creating and running online shops. Users can benefit from ready-made templates, technical support and an extensive app shop. However, it is worth noting certain limitations that may affect the development of the shop.
Advantages of Shopify
- Comprehensive e-commerce solution
Shopify offers hosting included in the price, an SSL certificate and an automatic sitemap, making it easy to get your shop up and running and providing basic security.
- 24/7 technical support
Technical support available by phone, chat and email 24 hours a day.
- App shop
Shopify provides more than 1,200 plug-ins and extensions to expand the shop's features.
- Omnichannel functions
Ability to sell on multiple channels, such as social media and Allegro.
- Integration with accounting and payment systems
Shopify supports integrations with popular tools, making it easy to manage orders and accounting.
- Mobile user friendliness
Shops on Shopify are responsive, which has a positive impact on the experience of users using mobile devices.
Disadvantages Shopify
- Costs
Prices start at $24 per month and, depending on the package chosen, can be as high as $2,300.
- Limited SEO opportunities
Shopify offers basic SEO options, but limitations related to URL editing and the lack of manual 301 redirects can negatively impact the shop's SEO.
- Scalability
The platform is recommended rather for small and medium-sized shops. For larger businesses it may not be sufficient.
- Implementation of technical changes
Many changes require the intervention of a programmer or the use of paid applications.
If you are interested in the Shopify platform and want to learn more about its capabilities, read our article:
Why use SEO?
SEO (Search Engine Optimisation) is a key element of any online shop's marketing strategy, including shops on Shopify. The benefits of SEO include:
- Higher ranking in search results: Better visibility in Google attracts more customers.
- More organic traffic: Acquiring users without having to spend money on paid advertising.
- Long-lasting results: Proper optimisation can bring long-term benefits in the form of stable website traffic.
Commission an SEO audit
Shopify shop positioning
Shopify offers basic SEO tools, but there are some limitations that can hinder the optimisation process. Here are some key elements to look out for when positioning your shop on this platform:
- Titles and meta-descriptions: Shopify allows editing of page titles and meta descriptions, which is fundamental to SEO optimisation.
- Image optimisation: Adding alternative text (alt) to images is essential to improve your shop's visibility in search engines.
- Canonical link settings: Preventing duplication of content by setting up appropriate canonical links.
- URL structure: Although Shopify automatically generates URLs, unfortunately URL editing is limited.
- 301 redirects: Shopify does not support manual 301 redirects, which can be problematic when moving content or making changes to the site structure.
How do I start positioning my shop?
- Keyword research: Identify keywords that match your products and services. Tools such as Google Keyword Planner can help.
- Content optimisation: Create unique product descriptions, titles and meta descriptions that are optimised for keywords.
- Improving page load speed: Although Shopify offers hosting, it is worth optimising images and minimising scripts to speed up the shop.
- Internal linking: Use internal links to help search engines better understand the structure of the site.
- Backlinks: Try to gain backlinks from trusted sources, which will help build your site's authority.
Summary
Shopify is a robust e-commerce platform, particularly recommended for small and medium-sized businesses. It offers ease of use, technical support and the ability to integrate with various systems. Nevertheless, it has its limitations, especially in terms of advanced SEO features and scalability for larger companies.
Would you like to have better sales results? Do you dream of dynamic growth for your business? Choose SEO!
Implementing SEO improves a shop's position in search results, which increases organic traffic and attracts more customers. Benefits include increased visits, better brand reputation and higher sales. Investing in SEO is an effective way to increase visibility without high advertising costs.
