Why have a website?

In a nutshell:

1. Why have a website?
2. What research supports the importance of an online presence?
3. What should an effective website contain?
4. What increases a company's online visibility?
5. Summary

The modern business world is inextricably linked to the Internet. Nowadays, most activities take place online, so being active online has become crucial for businesses to survive and thrive. This article takes a closer look at the key reasons why having a website is fundamental to business success and outlines how an effective website can help your business grow.

Why have a website?

1. Lack of visibility means loss of customers

If you don't have your own website and think that the customer will find you on their own, you are wrong. Competition in many industries is fierce, and most searches for products start with search engines. If you're not online, a potential customer will find someone who offers the same thing as you - maybe even products or services of inferior quality - but their online presence made it easy for the customer to find them.

2. Building credibility and trust

Having a professional website significantly increases confidence among potential customers. A website functions as a business card for a company, showcasing its professionalism and skills. A lack of a web presence can make a company appear less credible, which can deter customers. In addition, the opinions and reviews available online have a significant impact on customers' perception of the company.

3. 24-hour availability

Thanks to the internet, companies can be available around the clock. Customers can browse the offer, place orders and contact the company at any time (e.g. via email or chat). Without a website, these options are severely limited, making it difficult for customers to interact with the company and access its services.

4 Costs and effectiveness of online marketing

Online marketing offers a range of tools that are more effective and often cheaper than traditional forms of advertising. Tools such as Google Ads, Facebook Ads and email marketing allow you to precisely target your audience and monitor the effectiveness of your campaigns in real time. Not having an online presence is a waste of potential savings and marketing benefits.

5. Changes in consumer habits

Consumer behaviour has changed significantly, especially in the context of online shopping. FCompanies that do not have an online presence not only lose out on online sales, but also on contact with modern consumers.

What research supports the importance of an online presence?

1. statistics on the survival of new businesses in Poland

According to the data, 283,914 new businesses were established in Poland in 2018, of which by 2019 Only 191,818 survived. This shows how difficult it is to survive in the market, especially for new companies, and how important it is to have a solid online strategy.

2. the decline of e-commerce companies

Research by MarketingSignals indicates that as much as 90% e-commerce companies collapse after 120 days. In this competitive industry, an effective online strategy is key to attracting and retaining customers.

3. the importance of the Internet for consumers

As many as 80% users rely on the internet when searching for product information. Companies that do not have an online presence are cutting themselves off from the huge number of potential customers who search for information on search engines, social media and review sites.

What should an effective website contain?

1. professional design and intuitive navigation

The homepage is the business card of the company and should be aesthetically pleasing, professional and easy to navigate. Responsiveness, loading speed and security (SSL certificate) are key to ensuring a positive user experience.

2. high quality content

Content on the website should be interesting, valuable and well-written. Optimising for SEO will help increase visibility and attract more visitors.

3. clear Call to Action (CTA)

Buttons and calls to action should be visible and inviting, leading users to the desired action, such as purchase, contact or subscribe.

4. Short contact forms

Forms should be simple and intuitive, making it easy to contact a company or send an enquiry.

What increases a company's online visibility?

1. an effective marketing strategy

Successful online marketing relies on precise targeting, content personalisation and content marketing i SEO. Regularly publishing valuable content and optimising the site for search engines are key to increasing visibility and customer engagement.

2. Social media activity

Regularly publishing content, interacting with customers and monitoring results builds rapport and loyalty on social media.

3. analysis and monitoring

Analytical tools, such as Google Analytics, should be installed to track website traffic and user behaviour. This allows you to adjust your strategy on an ongoing basis and improve the effectiveness of your operations.

Summary

An online presence is a key element of a business strategy and the lack of a website can lead to serious difficulties in staying in business. In the digital race, whoever is not online gets left behind. Companies that neglect their online presence, lose out to those that are active online. In order to stay at the forefront and grow, online activity is essential.

Investing in a professional website and an effective marketing strategy is an investment in a company's future and its growth. Having a website is not only meeting the basic requirements of today's market, but also a step towards building a strong and competitive position in your industry.