A website for a company: What does a good website need to have?

In a nutshell:

1. Types of website
2. What does a good company website need to have?
3. Conclusions

Nowadays, having a professional website is a key element of any company's business strategy. It is a business card that not only presents the offer, but also builds trust and attracts customers. In this article, we will look at what elements an effective website should contain in order to fulfil its function and contribute to the success of the company.

Types of website

Before we get into the details of the website elements, it is worth understanding what types of websites you might consider for your business. Choosing the right type of website depends on your business goals and the specifics of your business. Here are three basic website types:

1. One Page - A business card website, containing basic company information, offer and contact details. It is ideal for small businesses or freelancers who need a simple and effective way to present their services.
2. Multi Page - An extensive company website with multiple pages that allows you to present your offer in detail, blog, and offer a variety of content and features. This is an option for medium to large companies that want to present a broader offer and create a more advanced experience for users.
3. Shop - Some online entrepreneurs choose to create an online shop instead of using a classic company website. Such a shop usually includes different sections, such as a tab about the company, a page with contact details and a section with product offers.
4. Landing Page - A website focused on a single objective, such as collecting leads and promoting a specific offer. This is a marketing tool that should be optimised for conversions.

Choosing the right type of site is the first step to creating an effective website. Whatever you choose, every site should have a few key elements, which we discuss below.

What does a good company website need to have?

Learn the key elements that an effective company website should have to attract users, build trust and increase conversions.

1. clear and attractive home page

The homepage is the business card of a company and the first impression it makes on visitors. Here's what it should contain:

• A clear message: The homepage should clearly present the purpose of the site, such as shopping, signing up for a newsletter or learning about an offer.
• Attractive graphics: High-quality photos and graphics attract users' attention.
• Clear calls to action: 'Buy now' button, 'Subscribe to newsletter' or other CTAs that direct users to perform the desired action.

2 Thoughtful content

Content on the website must be carefully planned and tailored to the target audience.

• Clear offer: Users need to quickly understand what you offer and why it is worth using your offer. The description of your services and products should be clear and convincing.
• Content Marketing: Invest in a blog, articles or tutorials that will be of value to your customers and support SEO.

3 Site security

Website security is essential to protect user data and the website itself.

• SSL certificate: It guarantees a secure connection between the browser and the server.
• Regular updates: They ensure that all plug-ins and software are up-to-date and secure.

4 SEO optimisation

A well-designed website should be optimised for search engines.

• SEO On-Page: Optimising content, headings, meta descriptions and tags for better visibility in search results.
• Responsiveness: To attract mobile users, a website needs to work seamlessly on different devices and screens. Google and other search engines consider a site's responsiveness as one of the important factors affecting its position in search results.

5. Analytical tools

Analytical tools are key to monitoring the effectiveness of the website and marketing activities.

• Integration with Google Analytics: Allows you to track site traffic, sources of visits, user behaviour and conversions.
• Integration with Google Search Console: Helps to monitor and optimise the visibility of the website in search results. 

Intuitive interface 

An intuitive interface is the foundation of any successful website. It determines whether users will be able to find the information they need quickly and easily. Here's what to look out for:

• Consistent page layout: The structure of the website should be logical and well thought out. The main sections, such as offer, about us, contact, should be easily accessible.
• Attractive graphics and clear fonts: The choice of colours and fonts should be aesthetically pleasing and support the visual consistency of the company. Colours that are too bright or fonts that are too small may discourage users.
• High-quality logo: The logo should be clear and clickable, leading the user back to the homepage.
• Simple navigation: The navigation menu must be intuitive, with clearly labelled categories and subcategories. It should guide the user through the site in a natural way.
• Appropriately placed social media icons Social Media icons should be placed in the footer or contact tab so as not to distract users, but to allow them to easily navigate to the company's social profiles. This allows visitors to follow the company's activity on social media platforms and keep up to date with news.

7. a visually coherent website

The appearance of a website is crucial to the first impression your business makes on visitors.

• Visual consistency: The website should be consistent with the brand's visual identity - colours, fonts, styles should reflect the company's image.
• Aesthetics: An aesthetically pleasing website attracts attention and encourages further browsing of the content. Good design is not only a nice background, but also the harmonious arrangement of content and graphics.

8 Appropriate tabs:

A good company website should contain key tabs that support the building of customer relationships and effectively present the offering. Here are the key tabs that every company website should have:

"About Us" tab
It portrays the company's values, building trust and relationships with customers.

Realisations and References
A section that showcases completed projects and client feedback. It shows the company's experience and successes, which builds its credibility.

Tab "Case Studies"
It contains detailed descriptions of selected projects, presenting the challenges, solutions applied and results achieved. It helps to showcase the company's competences and documented successes.

Careers tab
The presence of a 'Careers' tab on the website demonstrates the company's continued growth and readiness for future recruitment, so it is worth having one even if you are not currently looking for new employees.

Blog
A tab dedicated to publishing articles that support SEO and content marketing activities.

Contact:

• Contact form: It should be simple and functional, allowing quick contact with the company.
• Contact details: Your telephone number, email address and physical business address should be easily accessible so that customers can contact you.

Conclusions

A good company website should be, above all clear, functional and well-organised. Its main purpose is not only to present an offer, but also to encourage users to take a specific action that supports the company's business objectives. The website should clearly present information about the company, its offer and contact details. The aesthetics of the site, its layout and content must be well thought out and tailored to the target audience in order to effectively attract visitors.

Choosing the right type of website, thoughtful content, attractive design and functionality are key to creating an effective website. So if you're still unsure how to get started, consult with specialists who can help you plan and create a site that is perfectly suited to your business goals.

See also

• Website cost in 2024: What goes into the price?
• Website builder vs. working with a company
• SEO optimisation for your business: 4 keyword selection rules you should know