Shop positioning on Sky-Shop

Sky Shop is a popular Polish e-commerce software that provides full functionality and ease of use at a low cost. Thanks to its extensive integration capabilities, it is an excellent choice for both new and growing online businesses. It allows you to quickly launch an online shop and manage it efficiently, without having to get involved in technical issues such as hosting or security. How does Sky-Shop perform in terms of SEO? In this article, we will focus on the SEO possibilities of a shop based on this platform.

What Sky-Shop offers: advantages and disadvantages

Sky-Shop offers a wide range of features and options that make it an attractive solution for many online shop entrepreneurs. Here are the main advantages and disadvantages of Sky-Shop based on the information available:

Sky-Shop advantages

• Multi-channel sales: Sky-Shop allows you to conveniently manage your sales in various channels, such as Allegro, Empik Place, Ceneo, OLX and Morele group portals, using a single administration panel.
• Technical support: The platform provides constant access to free technical support 24 hours a day, including holidays and weekends.
• Integrations with wholesalers: Sky-Shop offers integration with 536 wholesalers and 289 dropshipping partners to facilitate inventory and logistics management.
• Scalability: The platform is suitable for shops of all sizes - from small with 1,000 products to large with 250,000 products. The ability to grow to larger packages supports international expansion up to 6 languages and currencies.

Sky-Shop disadvantages

• Limited access to the source code: Lack of full access to the source code can be a problem for advanced users who need specific integrations or advanced custom functions.
• Development costs: Developing on the platform involves increasing fees, especially for larger product packages. Starter discounts are available, but only on annual contracts.

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To sum up, Sky-Shop is an attractive choice for those looking for easy-to-use e-commerce software that offers support for multi-channel sales and integration with wholesalers. 

However, those needing fuller control of the source code may consider other open-source options such as WooCommerce or Shopware. These platforms offer greater flexibility and the ability to tailor the online shop to specific business needs.

Each of these platforms has its advantages and disadvantages, so before making a choice It is worth checking that they take into account our expectations regarding the functionality of the online shop. 

Conduct a thorough analysis and comparison using our articles available at the link provided: quickpick.co.uk/blog

Why use SEO?

Using SEO is crucial for any business. Research clearly shows that failing to optimise your site with SEO leads to lost potential customers and limits your ability to increase profits. According to research conducted by MarketingSignals, as many as 90% e-commerce businesses fail after 120 days. In the competitive e-commerce industry, an effective marketing strategy that includes SEO is essential to attract and retain customers. Lack of online visibility or a poor online strategy can lead to rapid failure.

In addition, as many as 75% users never make it past the first page of Google search results, meaning that pages high in the ranking are much more likely to be of interest to users. The average click-through rate for the first organic result is 28.5%, confirming the crucial role of high ranking in search results. With effective SEO measures, your website can achieve better rankings, which translates into increased traffic and more potential customers.

SEO is a very dynamic tool. What was effective one or two years ago may no longer be effective. For this reason, regularly updating your SEO strategy is crucial, especially given that 80 per cent of users rely on the internet when searching for product information.

Organic (free) traffic accounts for as much as 53% of total website trafficwhich highlights the importance of SEO in attracting new users. Visitors to a website via organic search results are usually more interested in the products or services offered, which increases the chances of conversion. 

SEO is an investment in long-term success. While the results are not immediate, a well thought-out strategy can provide a sustained increase in visibility and traffic. As a result, companies that invest in SEO perform better and gain a competitive advantage.

SEO on Sky-Shop - advantages and disadvantages

Advantages of SEO on Sky-Shop:

• Edibility of key SEO elements: The ability to accurately edit URLs, meta tags, product and category descriptions and other relevant parameters to enable search engine optimisation.
• Preliminary SEO optimisation: The platform is pre-optimised for SEO, which can make the process of achieving better search engine results much easier.
• Management and monitoring: The platform allows the creation and management of SEO-friendly URLs, the generation of site maps, the setting of noindex tags and the automatic generation of sitemaps, which supports the effective management of the SEO strategy.

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SEO disadvantages on Sky-Shop:

• Lack of flexibility: Sky-Shop may not offer enough flexibility to adapt to more complex and specific business needs, requiring the installation of additional plug-ins and extensions and advanced technical knowledge.
• Required knowledge and additional extensions: To realise the full potential of SEO on Sky-Shop, it may be necessary to install additional plug-ins and extensions and to have a sufficient level of technical knowledge, which can be a challenge for less experienced users.

As an e-commerce platform, Sky-Shop offers a number of comprehensive solutions to support the shop positioning process, which on the one hand is an advantage, but on the other hand can introduce additional complications in management and configuration.

How do I position my shop on Sky-Shop?

Technical fundamentals of SEO

1. 1. Titles, meta descriptions, headings: Use unique and tailored titles, meta descriptions and H1 to H3 headings. Make sure they are consistent with the content of the page and include key phrases.
   2. Proper indexing of the site: Ensure that all your shop pages are correctly indexed by search engines so that they are visible to potential customers.
   3. Adding a robots.txt file: Configure a robots.txt file to control which parts of your site are accessible to search engine robots.
   4. Uploading a sitemap: Create and upload an XML sitemap to make it easier for Google to index and navigate your site.
   5. Connecting the site to GA and GSC: Connect your website to Google Analytics (GA) and Google Search Console (GSC) to monitor your website traffic and optimise its visibility in search results.

Keyword analysis

Selection of matching keywords: Conduct a thorough keyword analysis, taking into account competitor analysis and user preferences. Choose both general phrases and long tail phrases that best fit your offer and target audience.

Creation of valuable content

Content writing: Create unique and valuable content for each sub-page of your shop. Place selected keywords in a natural way, taking care to structure the text appropriately (headings, bullets). Texts should be a minimum of 300 words.

Link building

Get links from external sources: Work on gaining links to your site from quality sources. External links will increase your site's authority in the eyes of search engines.

Differences in positioning: Sky-Shop and WooCommerce

Positioning on Sky-Shop and WooCommerce differs in several respects, both in terms of the SEO features available and access to the source code. WooCommerce is based on WordPress, which makes it search engine friendly and offers automatic canonical tags, meta description and H1 editing without changing the page name in the menu, making SEO optimisation easier. The WordPress admin panel also allows you to optimise page speed and set noindex on different page types. Sky-Shop, on the other hand, despite its basic SEO capabilities, can restrict access to the source code, making advanced SEO modifications and integrations difficult. 

Does positioning a shop on Sky-Shop differ in price from other shops?

Positioning a shop on Sky Shop does not differ in price from other e-commerce platforms, the platform itself does not directly affect SEO costs.

So what influences?

The cost of SEO depends mainly on several factors, such as the size of the website (number of subpages to be positioned), the industry, the activity of the competition and the tools used. Additionally, the SEO budget also includes content creation and acquisition of valuable links. 

What tools are used in SEO?

The tools used for SEO of an online shop can include various applications and platforms to support SEO activities. Here are examples of tools that can be used:

1. 1. Google Analytics: For analysing website traffic, user behaviour and the effectiveness of marketing activities.
   2. Google Search Console: For monitoring the indexation of a page by Google, error reporting and search engine visibility optimisation.
   3. Ahrefs: A tool for inbound link analysis (backlinks), competition research, keyword monitoring and other aspects of SEO.
   4. SEMrush: Extensive SEO analysis tool, including keyword research, search position monitoring, technical audits and competitive analysis.
   5. Yoast SEO (for WordPress/WooCommerce): WordPress/WooCommerce plugin supporting content optimisation, meta data, keyword analysis and more.
   6. Majestic: A tool for link analysis, domain authority assessment, competition research and market analysis.

The choice of specific tools depends on your needs, the scale of your business and your SEO budget. 

How do I start positioning my shop?

The following key steps need to be taken to successfully start positioning your online shop:

1. 1. Definition of shop positioning goals is crucial from the very beginning of the business. Targets should be measurable, achievable and adaptable as the shop grows.
   2. Conducting a comprehensive SEO audit and competitive analysis allows you to identify the strengths and weaknesses of your shop and your competitors' strategies. This enables effective planning of optimisation measures.
   3. Selection of keywords, including long tailis key to achieving high visibility in search results. Phrases should be accurately matched to products and the search intent of potential customers.
   4. Improving the operation of the website, its loading speed and appropriate saturation of content with keywords are indispensable elements of SEO optimisation.
   5. Consultation or cooperation with an experienced SEO agency will significantly speed up and streamline the SEO process. An SEO agency can provide both technical expertise and a strategy tailored to the industry and the specific platform on which the shop is based.
   6. Implementation of strategically planned SEO activitiesThe specific characteristics of the industry, the target group and the available budget are key to long-term SEO success.
   7. Systematic publication of content supporting the brand image and providing value to users and search engines is key to maintaining a high ranking in search results.
   8. Gaining valuable links leading to the shop, increases its authority in the eyes of search engines and contributes to improving its position in search results.

Successful shop positioning requires not only technical optimisation of the website, but also a strategic approach to content marketing and link building.

Who is positioning for?

1. 1. Those planning to set up an online shop: For those new to e-commerce, positioning can be key to quickly gaining visibility and building a brand online.
   2. Owners of existing online shops: For those already running an online shop, SEO allows you to further grow your business by increasing website traffic and conversions.
   3. Entrepreneurs looking for new sales channels: Positioning can be an effective tool for discovering new markets and increasing online sales.
   4. Those planning to develop their brand: For those who want to build brand awareness and gain customer trust by appearing regularly in search results.

Positioning is ideal for anyone who wants to increase the visibility of their online shop in search results and reach more potential customers.