4 minutes reading
AGATA MISTELSKA l E-COMMERCE l 12.06.2024 l 5 MIN
In a nutshell:
- 1.1 Background information
- 1.2 Overview of key data - advantages and disadvantages
- 1.3 Who is Magento for?
- 1.4 What sets Magento apart from the rest?
In this article, we will focus on an in-depth analysis of Magento - its key features and functions. We will carry out an assessment of whether this platform is search engine optimisation (SEO) friendly and evaluate its scalability in the context of your business needs. Through this analysis, you will be able to make an informed decision regarding the choice of e-commerce platform for your business.
What is Magento?
Magento is one of the most popular e-commerce platforms for creating advanced online shops. Magento is widely known worldwide and is estimated to be used by around 20% of the e-commerce market. Adobe acquired Magento in 2018; the platform was previously owned by eBay.
Basic information
| Software type | Saas or Commerce |
| Country of origin | USA |
| Year of issue | 2001 |
| Access to source code | Partially |
Overview of key data - advantages and disadvantages
| Price | ❌(from tens of thousands to several million PLN) |
| Individual IP address | ❌ (depending on the server) |
| Hosting included in the price | ❌ (for Commerce Cloud licences only) |
| Integration with accounting systems | ❌ (PayPal only) |
| Own domain | ✅ |
| Running a blog | ✅ |
| Omnichannel functions | ✅ (external solutions) |
| Sharing on social media | ✅ (via module) |
| Implementation of change | ✅ |
| Integration with payment systems | ✅ |
| Implementation of promotions and discounts | ✅ |
| Possibility of selling virtual products | ✅ |
| Integration with Allegro | ✅ |
| Shipping cost calculator | ✅ |
| Differentiation of product variants | ✅ |
| Search and filtering | ✅ |
| Returns management | ✅❌(in the Commerce version) |
| Technical support | ❌ |
| Automatic sitemap | ✅ |
| Editable 404 page | ✅ |
| Manual 301 redirections | ✅ |
| Simple and rapid restructuring of the structure | ✅ |
| Mobile friendly | ✅ |
| Internal search engine | ✅ |
| Editing of URLs | ✅ |
| Editing the robots file | ✅ |
| Making advanced technical changes | ✅ |
The pros and cons of having a shop on Magento in terms of:
SEO: This system is perfectly designed for SEO optimisation. Of all the open source e-commerce platforms available, it is one of the best in terms of search engines.
Maintenance costs: Cost is said to be the biggest downside of Magento. The implementation of a Magento-based online shop by experienced specialists can cost up to several thousand zloty.
Business scalability: Business scalability with Magento is a significant advantage of this platform. Thanks to its flexible architecture and the wide range of extensions and plug-ins available, Magento allows the online shop to grow as the business grows.
Who is Magento for?
| Shop up to 1000 products | ✅❌ |
| Shop up to 10 000 products | ✅❌ |
| Shop up to 100,000 products | ✅❌ |
| Shop 100,000 products and more | ✅ |
Although Magento is available for any type of shop, is particularly aimed at large companies.
What sets Magento apart from the rest?
- SEO
SEO optimisation in Magento includes many advanced features, as well as URL personalisation, meta tags, automatic site map generation, canonical tags and alt attributes for images.
- Scalability
Magento is the preferred choice for large online shops. It is
able to handle 100,000 products and maintain a high level of load, even when the number of sessions reaches several hundred thousand per month.
- Polish market
Magento is configured for the Polish e-commerce market. It provides integrations with many companies. In the platform, you will find solutions for services that comply with Polish standards and customer preferences, e.g. online payments, sales development tools and courier services.
Examples of shops built on Magento
Before making a final decision, it is worth seeing some examples of online shops using the Magento platform.
YES shop
Shop lampy.pl
Shop swiatksiazki.pl
Is Magento worth choosing: our opinion
If you need a platform that can handle large volumes of products, numerous attributes and high loads, Magento is a great choice. Its rich SEO features, flexibility and multi-company integrations make it a solid option for e-commerce.
However, it is also worth considering your individual needs and technical resources in order to make a final decision, because bhe market is very difficult to enter through this platform. High implementation costs are not conducive to start-ups. Maintenance and development will also burden us with high amounts. In this case, we will also not overlook the requirement for programming knowledge.
A major drawback is certainly the inability to edit placed orders. If you want to make changes to an order, you have to cancel the entire current order and place a new one. If the order is large and the user only wants to change one item in our shopping list, he or she has to add products again. Such situations lead to compounded frustration among users and a lack of desire to return to the shop.
If you want to compare Magento with other platforms, you can also read our other articles:
Read the article: Review of WooCommerce - Creating a 2024 shop
Read the article: Shoper review - Creating a 2024 shop
Read the article: Sky-Shop review - Creating a shop 2024
